I have put up a draft of my study on plaster wall inscription 4.2 from Kuntillet ‘Ajrud, which offers a revised transcription, translation, and commentary. If you are less interested in epigraphic analysis, then you are welcome to skip to the exegetical commentary further below. There I present the argument that in the context of Israel-Judah the name Baal referred to El, the head of the Israelite pantheon.